Lioness Press publishing industry update graphic with book and editorial elements in yellow, rust, and brown.

KDP Royalty Rates Changed: Amazon Raises the 70% Ceiling to $12.99

July 15, 2026

Amazon has expanded its KDP royalty rates, allowing qualifying ebooks priced up to $12.99 to earn the 70% royalty. Here’s what changed, who may benefit, and what authors should review in their KDP settings.